PUTIEN – Tasty, Simple & Heart-Warming Comfort Food
The PUTIEN brand traces its roots to its namesake city of Putian – a beautiful coastal suburb in Fujian, with rich cultural history and storied tradition since its settlement over almost one and a half millennium ago. It is, after all, the birthplace of the goddess Mazu and the fabled Southern Shaolin Kungfu, among many other legendary tales.
Seated against majestic mountains and facing the vast ocean, Putian is blessed with bountiful harvests from land and sea. Its humble people offered only their best produce to honour God, ancestors and country. Every precious yam plucked from the earth; every prized yield of seaweed; every tug and pull to produce the world’s best vermicelli; these were heartfelt toils born of modesty and moving sentimentality.
Modern Putian cuisine therefore carries the essence of its people from ages past – unpretentious, simple and pure.
It takes a special kind of conviction and an even more extraordinary mettle to pioneer a cuisine with such remarkable antiquity attached to it. But we set out with the same values of the Putian people at heart – to deliver only the most unadulterated tastes, the most heartwarming, sincere service and a gastronomical experience so enjoyable that it will always hold a place in your heart.
And at the heart of it all: Lip-smacking good food made with an unyielding enthusiasm that you can feel in every mouthful.
We first focused on doing a few things well. The savoury satisfaction of white hot, luscious Putien Lor Mee broth. Or the sweet-savoury delightful crunch of every piece of Stir-fried Yam. Or how the prawns, scallops and fishes used in our creations still taste as sweet as the sea intended.
As it turned out, these are the things that mattered most. Our delicacies will always carry the essence of our coastal city heritage – fresh, light, invigorating.
And then we thought, what’s great food without a human touch? Let’s drill into every single one of us that every customer deserves nothing less than the very best we can afford. For that was how the Putian people of yore treated their guests – with an unyielding “Spirit of Hospitality”.
Our service standards stem from values of caring and sharing. Today, they have transcended as foundations and into the very lifeblood of the PUTIEN brand. Yet the humble origins of our ideals – the tale of The Egg & The Guest – will keep us close to the ground to serve you, now and always.
The Egg & The Guest
Once upon a time in Putian City, there lived a poor family. All the adults worked the fields in the day, leaving Grandma alone to tend the house.
One day, a guest paid this family a visit. With nothing but four freshly laid eggs to offer, Grandma boiled them and served it to the guest, much to the chagrin of her little grandson.
Even the customaries of the Putian people – that guests should never finish the food they are offered out of kindness to their hosts – could not save but one egg for him as the guest was from a distant land, unfamiliar with local tradition.
Grandma turned to the sobbing boy and consoled him: “We will always offer the best to our guests, no matter how little we can afford. That is our way, my child.” Every kid that grew up in Putian City knows the tale of The Egg and the Guest, for it truly embodies the essence of the Putian people – putting their guests before themselves, giving them none other than the very best hospitality.